Uri Poliavich is widely recognized as one of the most forward-thinking leaders in today’s iGaming industry. As the founder of Soft2Bet, Poliavich has played a central role in reshaping how online gaming and sports betting platforms approach player engagement, sustainability, and compliance in regulated markets. His work stands out not because of aggressive expansion alone, but because of a clear focus on long-term value, product depth, and responsible growth.
Since entering the industry, Uri Poliavich has consistently demonstrated an ability to identify structural gaps in iGaming—particularly around retention, engagement, and user experience—and translate them into scalable technology solutions that serve both operators and players.
Uri Poliavich’s Vision for the iGaming Industry
When Soft2Bet was founded in 2016, the iGaming market was already crowded with platform providers and white-label solutions. Poliavich’s vision was not simply to add another supplier to the ecosystem, but to rethink how players interact with gaming platforms and how operators sustain growth beyond short-term acquisition tactics.
This vision led to Soft2Bet’s dual operating model. The company functions as both a B2B technology provider and a B2C operator, giving it direct insight into real player behavior, regulatory realities, and operational challenges. This feedback loop has allowed Soft2Bet to develop solutions that are not theoretical, but proven in live, regulated environments.
Today, Soft2Bet operates across 11 jurisdictions under 19 licenses, including highly regulated markets such as Denmark, Sweden, Romania, and Ontario, Canada. This regulatory footprint reflects Poliavich’s belief that long-term success in iGaming is inseparable from compliance, transparency, and player protection.
Soft2Bet as a Technology-Driven iGaming Company
Soft2Bet has grown into a global iGaming technology company with more than 100 employees, serving operators with turnkey solutions that cover casino, sportsbook, payments, compliance, and managed services. Rather than offering rigid platforms, the company emphasizes flexibility—allowing operators to tailor frontend experiences, gamification mechanics, and player journeys to specific markets.
What differentiates Soft2Bet in practice is its product philosophy. The company focuses on building systems that enhance engagement organically, rather than relying solely on bonuses or aggressive promotions. This approach has proven particularly effective in regulated markets, where player trust and responsible gaming are critical.
MEGA: Redefining Gamification in iGaming
One of Uri Poliavich’s most influential contributions to the industry is the development of MEGA, the Motivational Engineering Gaming Application. Launched in 2023, MEGA represents a shift away from traditional gamification tools toward a full engagement solution designed to create meaningful, long-term player interaction.
MEGA integrates mechanics such as missions, progression systems, personalized rewards, and immersive environments directly into casino and sportsbook platforms. Importantly, Soft2Bet positions MEGA as a complete solution rather than a standalone engine. The focus is not on technology alone, but on measurable outcomes for operators and improved experiences for players.
The platform has demonstrated strong performance metrics, including significant increases in player screen time, deposit behavior, average revenue per user, and overall net gaming revenue. These results have positioned MEGA as one of the most impactful gamification innovations currently available in regulated iGaming.
Consumer Brands and Market Localization
Alongside its B2B operations, Soft2Bet runs a portfolio of B2C brands that operate in regulated markets. Brands such as Betinia, Campobet, Tooniebet, Quickcasino, and Don.ro are designed with strong localization in mind. Each platform is tailored to its specific audience, with localized language support, culturally relevant branding, and market-appropriate game selections.
This B2C presence is not just a revenue stream—it is a testing ground that allows Soft2Bet to refine its technology, understand evolving player expectations, and continuously improve its B2B offerings.
Investment in the Future of iGaming
In 2024, Uri Poliavich expanded his focus beyond Soft2Bet with the launch of Soft2Bet Invest, a €50 million innovation fund dedicated to iGaming and casual gaming ventures. The fund was created to support early-stage companies with not only capital, but also operational expertise, mentorship, and access to industry infrastructure.
Soft2Bet Invest was recognized with the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, underscoring its role in fostering sustainable innovation across the industry.
Commitment to Responsible Gaming
Responsible gaming is a core principle behind Soft2Bet’s operations. The company maintains dedicated teams for compliance, fraud prevention, and player protection, and operates under continuous oversight from multiple gaming authorities. Beyond meeting regulatory requirements, Soft2Bet actively implements additional safeguards to promote fair play and prevent harmful behavior.
This emphasis on responsibility reflects Uri Poliavich’s broader view that trust, compliance, and ethical operations are essential for the long-term credibility of the iGaming sector.
Leadership and Industry Recognition
Uri Poliavich’s leadership has been widely recognized across the industry. At the 2025 Global Gaming Awards EMEA, he received the Executive of the Year award, while Soft2Bet was honored as Platform Provider of the Year and MEGA was named Product Launch of the Year. These recognitions reflect not only innovation, but consistent execution at scale.
Conclusion
Uri Poliavich’s impact on iGaming extends beyond a single company or product. Through Soft2Bet, MEGA, and Soft2Bet Invest, he has helped redefine how operators think about engagement, compliance, and sustainable growth. His work demonstrates that innovation in iGaming does not come from shortcuts, but from deep product understanding, regulatory discipline, and a long-term commitment to player value.
